Case Study: Crowhurst Park

Picture: cp

Build time

12 weeks


Performance
(Self Catering)

21% of customers enquires now come via the website. During their peak booking period Crowhurst Park had an increase of 68% in web based enquires.


Performance
(Holiday Home Sales)

37% of all web enquires are for Holiday Home Sales
 


 


Picture: Holiday home website
Holiday home website

Client's Objectives

The Simmons family first opened the park in 1973. They asked InFX Solutions to create their latest professional website to ensure they maximised all of their direct marketing budget and build even further on their present success.


Crowhurst Park's Target Market

Crowhurst Park has two markets it wished to talk to, firstly those wishing to come to this beautiful centre in East Sussex for a self-catering holiday. Then those looking for an investment in their own luxury holiday home.


Self Catering Holidays

Holiday makers can view the wide range of accommodation on offer and see the excellent on site facilities offered by Crowhurst Park online. They can select a holiday home and see inside with a 360° panoramic view,  then select the accommodation that suits them and make an online booking enquiry via the easy to complete web form.


Holiday Home Sales

Each holiday home has it full specification along with six tremendous photographs so potential buyers can get a real feel for the layout and space on offer. With an extensive range of new and pre-owned homes for sale Crowhurst Park can now instantly update their own website as soon as they have a new home or as soon as one is sold.


InFX Solutions

Pro Marketing Edition, plus InFX Database Management tools for Holiday Homes and Tariff management. Full search engine optimisation. Extended database capture utilisation. Additional Search Engine Optimisation.

www.crowhurstpark.co.uk


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